You're In!

Your Seat Is Saved. Here's Your Bonus.

Your Zoom link will arrive by email before the webinar. While you're here, take five minutes with the calculator below. It will tell you more about your marketing than most reports will.

  • Monday, November 30, 2026
  • 1:00 to 2:00 PM Eastern
  • Live on Zoom

Your bonus

The Break Up Math

Not everyone should break up with The Knot and WeddingWire. If your listings bring you great bookings, keep them. The only way to know is to do the math, so let's do it together.

Add them together if you pay both.
$
Use 12 to look at a full year.
Count every inquiry, including the ones that went nowhere.
Only count the ones you can name.
Profit is not revenue. Take what the client paid you, then subtract staff, product, and travel.
$

Your Numbers

  • Total you paid$0
  • Cost per lead$0
  • Leads that became bookings0%
  • Cost per booking$0
  • Profit for every dollar you spent$0.00

Fill in your numbers to see your verdict.

Your answers stay on this page. Nothing is sent to me.

An example of a listing worth keeping: a lead that costs $150 and closes 10% of the time works out to $1,500 per booking. If that booking brings you $15,000 in profit, keeping the listing is a no brainer.

Optional, but highly recommended

Before the Webinar

If you care about being found, these four steps are worth your time. Do them before November 30 and you'll get far more out of the hour.

  • Set Up Your Google Business Profile

    It's free. Search for Google Business Profile, claim your business, and fill it out completely. Add your logo and plenty of photos.

  • Ask Ten Past Clients for a Review

    Copy your Google review link and send it to ten people you loved working with.

    "If you have any feedback you'd like to share, here's my Google link. I would really appreciate it!"

  • Add a Patch Listing (My Most Overlooked Strategy)

    Add a free business listing on Patch for the metro area closest to you. If you can, consider a premium listing at about $75 to $80 a month, with a link back to your site. Patch is a high authority site, its pages get indexed by Google, and very few wedding or event businesses think to list there. You can also publish community posts there to announce new services. My template is below.

  • Know Your Numbers

    Run The Break Up Math above and bring your cost per lead and cost per booking to the webinar.

Copy my template

A Patch Listing That Reads Like a Story

Most business listings read like ads, and people skip them. Mine reads like a short news story, and that is why it works. Here is the structure I use, ready for you to fill in.

  • Open with your customer's words. Start with the line you hear from clients all the time.
  • Give one proof number. Years in business, weddings served, or events per year.
  • Name the real problem, then explain what you offer and who it's for.
  • Close with a quote from you and a link back to your site.

See my live Patch listing as an example