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@my_wedding_day

Wedding Details

Sunday, 05 November 2017
2:00 PM – 3:30 PM
Mas Montagnette,
198 West 21th Street, NY

+1 843-853-1810

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Sites That Sell

Beautiful Brands Deserve More Than Borrowed Leads

Custom websites and digital marketing for wedding vendors who are done paying to borrow an audience they should already own.


Sound Familiar?

You Built Something Beautiful.

Your wedding business deserves a marketing strategy as refined as the events you create.

01

You're Renting Your Wedding Leads

Every dollar you spend on big wedding sites like WeddingWire or The Knot builds their directory, not your brand. The moment you pause your listing, the leads stop. I build wedding websites and marketing systems that generate leads and bookings directly so your pipeline belongs to you, not to whoever owns the platform this week.

02

Your Wedding Website Looks Beautiful But Doesn't Convert

A stunning wedding website that Google cannot find is an expensive business card. I tell clients "you could build the biggest, best shopping center…but if there are not roads to get there and signs with directions, no one will know it exists." Your ideal clients are searching right now, typing "best wedding venues near me" or "wedding catering companies," and if your site isn't showing up, a competitor's is.

03

Your Wedding Business Still Runs Manually

Chasing deposits, confirming availability, sending follow-up emails by hand. The right automation connects your inquiry form to your CRM, sends contracts the moment a proposal is signed, and follows up with leads while you're executing an event so no inquiry ever goes cold. I built automation systems to free up your time so you can focus on tours, sales, proposals and executing events…not sitting behind your computer manually sending invoices and responding to 50+ emails from one client. From Zapier to Airtable, systems make your business run more efficiently, reduce friction, keep things organized and increase the valuation of your business.

Showcase your Artistry

We build the digital foundation that lets your work speak and your calendar fill.


Courtney Smith, Founder of Maison and Moss
Results

"I've had the joy of working with Courtney for a little over 3 years now. With her help and ad management skills we have been able to scale to 7 figures each year with steady growth. It really has been incredible."

Shane Heath
Courtney Smith shaking a martini at an event
Ready for more bookings?

Book a free 15-minute discovery call. No sales pitch, no agency runaround. Just an honest look at what's holding your wedding business back and what we can do about it.

Let's Chat
Why This Is Different

I Don't Just Market Wedding Businesses. I Own Two of Them.

Most website companies for wedding vendors learn about your industry from a discovery call and a Pinterest board. They apply "one size fits all SEO strategies" while not fully understanding the nature of the weddings and events industry. This industry is not for the faint of heart and it isn't everyone's cup of tea. Your marketing needs to be led by people who speak the language, understand the market, get ahead of economic cycles and maximize exposure in front of your target audience. You don't want to market to DIY brides if you own a luxury wedding venue. Booking tours with couples who cannot afford what you offer is a waste of time for you and the couple.

I've been in the hospitality field since I was 16 years old. I've worked in restaurants, bars, hotels, resorts, and wedding businesses. Here's the difference. I've been on both the operational side AND the marketing side. My experience is a fusion of hospitality marketing, execution and advanced SEO and lead generation. That's why I was able to generate consistent, high quality bookings for my own wedding and events businesses and my client's businesses.

I'm Courtney Smith, founder of Maison & Moss and Smith & 7 Digital, with over 20 years of experience in SEO, web design, lead generation and digital marketing. Before I ever built a client's wedding website, I spent years in hospitality marketing at the executive level. I've owned a marketing agency since 2009, and was fortunate enough to delve into SEO and website development in 2011. This unique skill set allowed me to build two wedding and events businesses in Maryland that continue growing in net margin year over year.

I built my own wedding businesses from scratch. Chesapeake Bartenders & Events has served over 150 weddings and 85+ events per year across Maryland, DC, Virginia, and Delaware, built entirely on the strategies I now offer clients. 1631 Event Venue on Kent Island, Maryland is a boutique wedding and event venue I own and operate — it is booked multiple times per week including both weekdays and weekends. Every strategy I recommend, I have tested on my own businesses first.

I've also built custom digital tools for the wedding industry, including a DIY wedding bar planning guide with exact alcohol quantities for 50 to 200 guests, which tells you how I approach problems. I don't theorize. I build things that work. I build things that grow.

VP of Marketing & Public Relations at IMH (Scottsdale, AZ) Queen Anne's County Entrepreneur of the Year, QAC Chamber of Commerce 150+ weddings executed for Chesapeake Bartenders & Events
Courtney Smith
Founder, Maison & Moss  ·  Smith & 7 Digital
Wedding bridal bouquet

Our Clients

Built for Every Type of Wedding Vendor

If you're in the business of making weddings and events happen, I understand your world in a way most marketing companies never will. That's the difference. I speak both SEO, web design and weddings and events.

Wedding Venues

Luxury waterfront, Boutique, barn, lakeside estate. I build the SEO architecture and booking pipeline that fills your calendar on your terms with clients you actually want.

Mobile Bars & Beverage Companies

Mobile bartending, mobile bar rental businesses, mocktail companies, mobile coffee carts. You're visual and bookable. Let's make Google and AI search agree and fill your calendar with bookings.

Caterers & Food Vendors

Grazing boards, charcuterie, full service wedding caterers, mobile food trucks and dessert pop ups. If you want bookings with high profit margins, you need a site that closes for you while you sleep.

Wedding Planners & Coordinators

Full-service planners, day-of coordinators, elopement specialists. Your clients start on Google. Let's make sure they find you before they find your competitors.

Florists & Event Stylists

If your Instagram is stunning but your website is invisible to search engines, we have exactly the solution — let's take your beautiful imagery and get it in front of the people who don't know about you but are searching for the services you offer.

Wedding Photographers & Videographers

Yes, these are competitive niches. But you have Maison and Moss — and that's the secret to cutting through the noise on the first page of Google and AI overviews, and getting your brand front and center.

DJs, Bands & Entertainment

Entertainment vendors are chronically under-marketed online. A well-built site can dominate local search in this niche fast. Imagine what would happen if you doubled your bookings!

Specialty Pop-Ups & Experiences

Photo booths, neon signage, content creators for events. Wide-open SEO landscape and the perfect time to own your market. We cannot wait to highlight your incredible work and turn that into revenue for your business.


What We Do

How We Work Together

Every engagement is built around one goal. A wedding and events business that generates leads and bookings while you focus on the work you love.

Websites
Custom Site Builds
Your wedding vendor website is the most important marketing asset you own. Unlike listing platforms where your presence disappears the moment you stop paying, a well-built wedding website compounds over time. I build custom WordPress websites for wedding vendors with foundational SEO architecture built in from day one, not bolted on later.
  • Custom WordPress design on your hosting
  • On-page SEO structure and schema markup
  • Mobile-first, speed-optimized
  • Inquiry form and availability integration
  • GA4 and Search Console setup
From
$4,000
Inquire
SEO
SEO Optimization Sprint
Search engine optimization for wedding businesses can be a slow drip of minor tweaks over time. Or it can be a strategic sprint. I have found due to the seasonality of the wedding space, it is important to time SEO correctly as to not overwhelm clients with a huge influx of leads at once. So we offer both SEO sprints, which are one time overhauls that move the needle a bit faster. We also offer ongoing SEO for those who don't mind a slower ramp up of bookings, and prefer to stretch their budget over time. Most clients prefer the strategic sprint because it fixes technical issues, targets the right wedding keywords, and builds the authority signals that tell Google and LLMs your wedding business deserves to rank.
  • Full technical SEO audit and fixes
  • Keyword strategy for your market
  • On-page optimization across all key pages
  • Schema markup and entity SEO
  • Google Business Profile optimization
From
$3,000
Inquire
Paid Media
Facebook Ads & Lead Generation
Meta advertising for wedding vendors requires a different approach than generic business advertising. Wedding planning is emotional, visual, and driven by life events. I build campaigns that reach engaged couples at the moment they're actively planning. In fact, I developed and teach a FB Ads course for beginners (in case you prefer to learn how to do it yourself).
 
Custom
Inquire
Automation
Marketing Automation & Zapier
The wedding industry runs on timing. A lead that doesn't hear back within hours often books someone else. I build automation systems that respond to inquiries instantly, trigger deposit requests the moment a proposal is signed, and follow up with leads on a schedule. Email drip campaign? No problem. Instant deposit invoice when a client signs a contract? Easy peasy. Reminder emails with important reminders like arrival time, inclusions, and contract overviews? I got you. Advanced build outs for internal team communication on Airtable? These are the systems we build that ensure your business runs smoothly while you do what you are best at. Want a follow up automation to get more online reviews? We got you. Need a Reddit commenter that subtly mentions your business as an expert? I can build that for you.
 
Custom
Inquire
Quick Win
Google Business Profile
For local wedding vendors, your Google Business Profile is often the first thing a potential client sees. A fully optimized profile drives free, high-intent traffic from couples actively searching for wedding vendors in your area. From NAP consistency across directories to removing errors and writing an optimized description that Google and AI overviews will trust and rank.
 
$500
Book it
Beach wedding reception dinner

Beyond Google and Bing

Your Wedding Business Needs to Show Up Where Couples Are Actually Searching

SEO in 2026 is no longer just about ranking on Google and Bing. When a couple asks ChatGPT "what should I look for in a wedding caterer?" or a venue owner asks Perplexity "how do I get more wedding bookings in a slowing economy?" the answers come from somewhere. That somewhere is AI search, and it's changing how wedding vendors get discovered faster than most marketing companies realize.

AI Optimization (AIO) is the practice of structuring your wedding website content so that AI-powered search engines including ChatGPT, Claude, Perplexity, Grok and Google's AI Overviews understand who you are, what you do, and why you're the authority in your market.

I optimize every client wedding website for both traditional search and AI search because the wedding vendors who get cited by AI assistants today will have a significant and lasting advantage over those who don't.


Not Sure Where to Start?

Start with a Visibility Audit

Before investing in a full wedding vendor website or SEO engagement, know exactly what's broken, what's working, and what will move the needle fastest. Most wedding vendors who start here book a full project.

$497
One-time investment
  • Full website and on-page SEO review
  • Google Business Profile assessment
  • One competitor gap analysis
  • Recorded Loom video walkthrough
  • Written priority action plan
Book Your Audit
Got Questions?

Frequently Asked Questions

What does a website company for wedding vendors actually do?+

A website company for wedding vendors builds and optimizes the digital presence of wedding and event businesses, including website design, SEO, AIO, paid advertising, and marketing automation. At Maison & Moss, every engagement is built around one outcome: more inquiries from the right clients.

How is Maison & Moss different from other wedding marketing agencies?+

I own two active wedding businesses, Chesapeake Bartenders & Events and 1631 Event Venue, and I use every strategy I offer clients on my own businesses first. Most website companies for wedding vendors have never planned a wedding or tried to rank a local wedding business in a competitive market. I have. I have decades of experience in operational and front of house hospitality operations alongside advanced digital marketing and public relations expertise with a focus on SEO, AIO and lead generation. That is why wedding and event vendors come to me when they need bookings.

How much does a wedding vendor website cost?+

Custom wedding vendor websites start at $4,000. SEO optimization sprints start at $3,000. Google Business Profile optimization is $500. The Visibility Audit at $497 is the ideal starting point. It tells you exactly what's broken, what's working, and what to prioritize.

What is AIO and why does it matter for my wedding business?+

AI Optimization (AIO) is the practice of structuring your wedding website content so that AI-powered tools like ChatGPT, Claude, Perplexity, Grok, and Google's AI Overviews recommend your wedding business. As more couples use AI to research vendors, appearing in those answers is a significant competitive advantage. It is also really important for reputation management. Why? You might have 50 great reviews, and a couple poor reviews. Those poor reviews don't accurately represent your business, and could be the result of a fake review or a "Karen." Unfortunately, when someone asks AI "your company name + reviews" the LLM pulls both positive and negative reviews, even if 98% of your reviews are great. AIO, when done properly, proactively addresses issues like negative reviews, and enables you to own your brand reputation. This is more important than ever, in a world where customers find it difficult to decipher what is real and what is fake.

How long does it take to build a wedding vendor website?+

A custom wedding vendor website typically takes four to six weeks from kickoff to launch. SEO optimization sprints are completed in three to four weeks. Need a rush job? We can create SEO and AIO optimized sites in 2 weeks (additional rush fee applies).


Ready to Own Your Leads?

Let's Build Something That Lasts

Whether you need a custom wedding vendor website, an SEO sprint, or just clarity on where to start, the conversation is free. No agency runaround. Just a straight answer from someone who has skin in the game.

Book a Free Discovery Call
Bride and groom toast
Wedding charcuterie spread
Wedding welcome sign with florals
Bartender pouring cocktails
Wedding cake cutting
Signature cocktails menu
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